Are You Building a Product for a Ghost? Learn the 3 essential tools every founder must use to understand their customer: Customer Personas (The Who), Jobs To Be Done (The Why), and the Value Proposition Canvas (The How). After a founder has a validated idea, they face a critical fork in the road. M...

My First Startup Failed Because I Chased a "Genius Idea." Here’s the 16-Point Framework I Use Now to Find Profitable Problems. Six months. That’s how long I spent building a beautiful, feature-rich B2B platform that I was convinced would change an entire industry. It was my "genius idea." The only ...